Professional Experience

Daily Responsibilities

• Build and manage the Salla online store, covering structure, UX, catalog, product data, inventory, pricing, promotions, and orders
• Manage products, catalog, inventory, pricing, and promotions aligned with market demand
• Monitor the order fulfillment cycle: receipt, packing, shipping, cancellations, and returns
• Coordinate closely with warehouses, 4 physical branches, and fulfillment service providers
• Manage installment, financing, and payment operations with Tabby, Tamara, Quara, Mada, and Cash on Delivery
• Connect operational front-line data to financial records inside Al-Manarah ERP
• Monitor store performance in GA4 and Google Search Console; supervise digital campaigns and deliver executive KPI reports
• Manage digital catalog content: product photography, image editing, banners, and product page templates
• Enhance customer support experience across communication channels including WhatsApp
• Standardize multi-branch processes through documented Standard Operating Procedures (SOPs)
• Lead digital transformation initiatives from requirements gathering to execution and rollout

Documented Achievements

• Cut matching and inventory counting for 1,200+ products from 5 days to under 3 minutes (95%+ accuracy, 120+ hours saved monthly)
• Engineered a unified calculator for BNPL formulas (fees, VAT, net payouts, base reverse-calculation) preventing manual errors
• Achieved 100% digital documentation of trade-in device purchases with automated WhatsApp receipts and 24-hr reminders
• Created a digital product-explainer knowledge base enabling in-store staff to retrieve technical specs instantly
• Deployed AI-assisted workflows for product content generation and catalog enrichment
• Automated integrations and pipelines with APIs, webhooks, n8n, and Zapier

Vastly lower inventory reconciliation cycles, recovered high-ticket financing revenues, transparent documentation, and cross-branch operational consistency