Core Capabilities
Skills & Expertise
Skills ordered by what e-commerce operations roles require, each tied to real experience or a project
A1
8 competenciesE-commerce Management
- Salla Store Management
- Product & Catalog Management
- Pricing & Promotions Management
- Omnichannel Operations
- Store Performance Monitoring
- Customer Journey & Checkout Optimization
- Conversion Rate Optimization (CRO)
- Product Page Optimization
A2
9 competenciesE-commerce Operations
- Order Management & Fulfillment
- Shipping, Payments, Cancellations & Returns
- Inventory Management & Reconciliation
- BNPL & Financing Operations (Tabby, Tamara, Quara)
- Payment Operations (Mada, Cash on Delivery)
- Financial Reconciliation
- Warehouse, Branch & Vendor Coordination
- Operational Troubleshooting
- Standard Operating Procedures (SOP) Development
A3
6 competenciesDigital Marketing & Content
- Search Engine Optimization (SEO)
- Campaign Monitoring & Analysis
- Product Content & Copywriting
- Email & Promotional Content
- Content & Visual Production
- Customer Review Analysis
A4
6 competenciesAnalytics & Data
- Google Analytics 4 & Search Console
- KPI Tracking & Reporting
- Data Insights & Executive Reporting
- Advanced Excel & Google Sheets
- Dashboard Design
- Data-Driven Decision Making
A5
7 competenciesAutomation & Integration
- Business Process Automation
- Workflow Automation (n8n, Zapier)
- System Integration (REST APIs, Webhooks, JSON)
- WhatsApp Business API Automation
- ERP Integration & Data Sync
- Integration Testing & QA
- AI-Assisted Workflow Automation
A6
7 competenciesPlatforms & Tools
- Store & ERP: Salla, Al-Manarah ERP, WordPress, WooCommerce
- Payments & BNPL: Mada, Tabby, Tamara, Quara, COD
- Automation: n8n, Zapier, REST APIs, Webhooks, JSON
- Analytics & Ads: GA4, GSC, Google Ads, TikTok Ads, Snapchat Ads, Google Maps
- Data: Excel, Google Sheets
- Visual Content: Photoshop, Illustrator, Canva
- Generative AI: ChatGPT, Claude, Gemini
A7
7 competenciesManagement & Business Skills
- Team Leadership (16 staff across 4 branches)
- Digital Transformation & Project Leadership
- Root-Cause Analysis
- Process Improvement & Impact Measurement
- Cross-functional & Stakeholder Coordination
- Staff Training on Systems & SOPs
- Prioritization & Goal-Oriented Execution
Supporting Toolkit (For AI-Assisted Internal Tools)
HTML, CSS (frontend adjustments & speed optimization), PostgreSQL, Redis, Git, GitHub, Next.js, React, TypeScript, Node.js, Docker, Python, Cursor, OpenCode, Ollama, OpenRouter. Used strictly to engineer internal operational tools with AI assistance