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MOHAMMAD ABDULRAHIM BABIKER OTHMAN
E-commerce Operations & Digital Transformation Manager
PROFESSIONAL SUMMARY
E-commerce Operations Manager with hands-on experience in e-commerce and digital operations since 2019; currently leads digital operations for a multi-branch telecom retail store with 1,200+ products across 4 branches and a team of 16; experienced in Salla store management, product and catalog management, inventory and pricing, order management with shipping and returns follow-up, BNPL and payment operations (Tabby, Tamara, Quara, Mada, COD), analytics (GA4, Search Console), and business process automation; reduced matching and inventory counting time for more than 1,200 products from 5 days to under 3 minutes and built a unified BNPL calculator that eliminated manual calculation errors
CORE COMPETENCIES
E-commerce Operations | Salla Store Management | Product and Catalog Management | Inventory Management | Pricing and Promotions | Order Management and Fulfillment | Shipping and Returns Management | BNPL and Payment Operations | Financial Reconciliation | ERP Integration | Omnichannel Operations | SEO | Conversion Rate Optimization | Google Analytics 4 | Operational Performance & KPI Measurement | KPI Tracking and Reporting | Digital Campaign Monitoring | Business Process Automation | API Integrations | Workflow Management | Digital Transformation
PROFESSIONAL EXPERIENCE
- Lead digital operations for a store with more than 1,200 products across 4 branches
- Build and manage the Salla online store, covering structure, user experience, catalog, product data, inventory, pricing, promotions, and orders
- Monitor the order cycle from receipt to delivery, including shipping, cancellations, and returns, coordinating with branches, warehouses, and service providers
- Manage installment, financing, and payment operations with Tabby, Tamara, Quara, Mada, and COD
- Reduced matching and inventory counting time for more than 1,200 products from 5 days to under 3 minutes with an automated system (95%+ accuracy), saving 120+ working hours per month
- Engineered a unified BNPL calculator covering Tabby, Tamara, Quara and similar provider formulas (fees, VAT, final payouts, reverse base price), eliminating manual calculation errors
KEY ACHIEVEMENTS
- 5 days to under 3 minutes: inventory matching and counting for more than 1,200 products (95%+ accuracy, 120+ hours saved monthly)
- One unified formula per provider: BNPL calculator for fees, VAT and final payouts with reverse base-price calculation
- 100% electronic documentation: of used-device purchases with automatic WhatsApp confirmation and 24-hour reminders
- Operational performance: tracked inventory, orders, settlements, and branch KPIs to identify bottlenecks
PROFESSIONAL EXPERIENCE (CONTINUED)
- Designed and automated workflows and system integrations using APIs, webhooks, n8n, and Zapier
- Built a product-information platform that gives branch staff access to technical product details
- Designed and documented SOPs to standardize operations across branches
- Monitor store performance in GA4 and Search Console, supervise digital campaigns (Google Ads, TikTok Ads, Snapchat Ads), and report results to management
- Managed digital content: product photography, image editing, banners, interfaces, and product templates; improved customer communication across channels including WhatsApp
- Developed AI-assisted tools for product and content management and data analysis
- Designed and developed company websites and online stores; analyzed existing stores for performance and UX issues
- Improved store operations, site speed, user experience, and conversion rate
- Built custom tools and API-based automations for specific operational needs, using AI tools to speed up development
TECHNICAL SKILLS
- Managed and developed the online store, products, content, and product photography
- Prepared and tracked orders and communicated with customers
- Ran digital campaigns and ads; produced email and marketing content
Diagnosed and repaired computer hardware faults; advised customers on upgrades based on usage
Handled general accounting, financial data entry, financial reporting, and accounting records for audit support